Hendrick Unveils Immersive Atlanta Client Experience Center for Plumbing Giant Reliance Worldwide Corporation
ATLANTA – January 2025 – Hendrick has completed Reliance Worldwide Corporation’s (RWC) first-ever Client Experience Center, transforming an existing warehouse into a hands-on destination for this global plumbing solutions leader. Here, professionals can explore, test, and interact with the company’s extensive line up of product families, with real-world problem solving at the center of Hendrick’s design strategy.
“When we walked the space for the first time, it was essentially a blank warehouse with great height and natural light,” said Jorge Mateo, Principal. “The client had never created a space like this before, and neither had we. It became a collaborative deep dive into their products, their customers, and the story they wanted to tell—which was hands on, gritty, and believable.”
Therefore, the raw industrial shell was transformed into an experiential, workshop-like setting, with 15 exposed demonstration walls, constructed with a mix of wood studs and metal framing. This allows visitors to see exactly how RWC fittings function inside walls, under floors, and in both residential and commercial applications.
Complementing the displays is a fully functional workshop zone where live demonstrations, training sessions, and product comparisons unfold below the space’s defining architectural element: the halo. This massive, bright yellow suspended halo spans roughly 120 x 60 ft. Fabricated from steel and illuminated by a continuous integrated LED ribbon, it unifies the open warehouse volume and clearly frames this main client experience area.
“Initially there was hesitation about such a bold element,” said Mateo. “But once installed, it really brought cohesion to the entire experience. It’s now the visual anchor of the space.”
Another important feature is the environmental graphics story integrated within each product display. Collaborating closely with RWC’s marketing and sales teams, Hendrick crafted narrative panels that break down product features, field benefits, installation improvements, and innovation history.
“It was incredibly detailed work,” Mateo said. “We spent months reviewing content with their teams to make sure each wall communicated clearly. For plumbers, time is money—and RWC wanted to show exactly how their fittings save hours on the job.”
Hendrick also allowed for future expansion, letting the center grow and adapt alongside its product pipeline. Two additional spaces mimic retail plumbing aisles, allowing RWC teams to evaluate merchandising strategies in real time. A flexible event space was also left intentionally unprogrammed, for now.
Since opening, The Client Experience Center has quickly become a standout tool for RWC’s sales, training, and marketing teams, with “Instagrammable” moments galore.
To learn more about Hendrick and explore other notable projects, visit www.hendrickinc.com
